What you can do at your end is pick subjects that could be of interest and applicable to people across these geographies.
Let’s say, as an example, if you are interested in creating content around financial advice, then you can consider keeping the scope of your advice wide enough for audience from the U.S., U.K., and Canada. It will take you more time and research, but I believe that will make your content richer and riper for monetization.
3. Steer clear of restricted content
No ad network will put the advertisers’ interests at risk by associating their ads with content that could cause trouble. So, while it is important that you find your niche, you must know that there are some straightforward don’ts that come into play when your website/blog is being considered by Media.net for approval.
Here is what your content or the links you place on your blog/website shouldn’t be about:
- Porn
- Drugs – Promotion and/or Sale
- Violence / Hatred / Profanity
- Gambling
- Spurious Products
- Unregulated chat forums
- Piracy and/or Hacking
- Only user-generated content
4. Reach a decent volume of visitors
I’ve mentioned earlier in this post that a newbie should build a body of work to be accepted into Media.net. An extension of that is building a busy blog which has enough readership/viewership for advertisers to want to buy your Ad inventory and reach your audience. Simple and straight?!
Though Media.net doesn’t mention a specific minimum number of page views for qualification, I’d say one way to think of it is “Do I have a good number of engaged visitors reading my content regularly?”. If you have single digit daily visitors, you should probably wait till you get a few multiples more than it.
5. Don’t put too many ads on your website/blog
This piece of advice holds good even independent of applying to Media.net. Overloading your websites/blogs with far too many ad tags increases the latency of web pages which in turn makes your consumers develop a tendency to ignore your ads (there’s a term for it – Banner Blindness), or even worse, head straight for ad-blockers.
Media.net allows 3 ad placements per page. So, don’t be greedy, and put a selective number of ads on each page and optimize their performance by experimenting with them. At Media.net, your account manager will help you do this easily and as often as you want. This is what has worked for all my niche websites without disrupting user experience and consumption of my content. Listen to their advice and you’ll see your income shoot up!
6. Have a neat website with systematic layout of content
Media.net delivers on its ads taking the look, feel, and form of your content – making them sharply contextual and high-paying. So they expect you to meet them halfway, with a website/blog that is easy to navigate, user-friendly and clean.
Keeping in line with Media.net’s requisite of a clean website, be mindful of avoiding these mistakes:
- Hiding texts and links within the site
- Manipulating site content to improve SEO
- Redirecting traffic to sites external to Media.net Contextual Ads Program
- Submitting parked /free hosted / empty pages for approval
7. Ensure you get clean traffic to your website/blog
Advertisers pay for clicks on their ads and they like to make sure, as far as possible, to pay for clicks that have the intention to take the action advertisers desire of them. At Media.net, publishers are expected to adhere to the highest of standards when it comes to traffic and clicks.
So lay off those click-exchange programs, auto clicking and surfing bots or anything that leads to false / fraudulent / non-human impressions and clicks. It’s not worth getting your account suspended for or not approved at all when you could be earning incremental revenue using Media.net ads on your pages.
Important: These tips come from my experience as a user of Media.net ads for over 2 years now. These are my guidelines and each one of their criteria will, of course, be up for independent review by the folks at Media.net whenever you submit your website/blog for approval.
Media.net is picky about who they choose, but they are top tier with their performance and customer service. So they are definitely worth a shot. That said, I think you’ll find your website/blog getting approved quite easily if you take this post into consideration.
Think you check all the boxes above? Click on the link below and you should hear from them in 2 business days.
BONUS: Get 10% more revenue from Media.net for the first 3 months when you sign up with this link.
Good luck, then!